Report highlights the shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers
New York – January 22, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today revealed its 2015 Ecommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust their marketing strategies and investments to align with consumers’ evolving online shopping behaviors.
Criteo’s predictions, based on data insights from billions of online transactions, include:
“2015 will be a dynamic year for the eCommerce industry as consumer online shopping behavior continues to evolve at a rapid pace. The growth in time spent across multiple screens means marketers need to manage more complexity when targeting consumers,” said Eric Eichmann, President and COO, Criteo. “Advertisers who stay ahead of the curve by making sound investments in solutions like cross-device targeting and mobile-optimized websites and apps will be best positioned to meet consumer demand and generate sales.”
To download Criteo’s complete 2015 Ecommerce Industry Outlook report, please visit http://www.criteo.com/resources/criteo-ecommerce-industry-outlook-2015/ and for more information about Criteo and its technology please visit www.criteo.com