- After the gift-giving whirlwind of the holiday season, shoppers start to think about the next big thing: vacations. In fact, as we analyzed Criteo data across our travel clients, we found that there is a significant spike in travel bookings right after December. Our travel market research revealed that, in the US, there were […]
- On average, people worldwide are spending 135 minutes per day on social media, so it’s no surprise that to marketers, social media is a critical part of a shopper’s path to conversion. It can be a challenge however, to efficiently coordinate marketing to a shopper on both the open web and in a closed […]
https://www.criteo.com/blog/social-media-retargeting-how-it-works-and-why-you-need-it/
- Imagine it’s 1965. You’re waiting to catch your train with a fresh newspaper tucked into your pocket. When the train lands and the doors open, you eagerly find a seat, ready to sip on your coffee while browsing the day’s digest. Let’s fast forward to 2019. This morning, what did you do on your […]
https://www.criteo.com/blog/hey-retailers-heres-why-you-should-be-thinking-like-publishers/
- It’s always helpful to reflect on the past year. And as we look ahead to 2018, it can be valuable to think about where we were in January 2017. At Criteo, we had made six key predictions about what would happen throughout the year when it comes to digital commerce and marketing. We looked […]
- Scanning any beauty brand’s lipstick display of infinite shades reveals a common truth: Makeup tastes are unique to each individual. Are you more Fire Engine Red or Strawberry Vine? Feel like donning a sparkly Copa Cabana or subdued French Kiss? Your answer may differ depending on your mood, the occasion, or the outfit you’re […]
https://www.criteo.com/blog/marketing-personalization-loreal/
- Criteo’s analysis of Cyber Monday 2017 shopping data reflects a healthy economy, the shift to online sales and the resurgence of retailers like Walmart, Best Buy, Macy’s and Target. For the first time, US retailers showed just how much they could increase sales through omnichannel tactics and use the power of their retail footprints to […]
https://www.criteo.com/blog/cyber-monday-2017-shopping-data/
- Criteo’s analysis of shopping data from some of the world’s largest retailers indicates that in the US, shoppers are increasingly turning online for their holiday gifting. For Black Friday by 11AM EST,there was a: +4.9% year over year increase in Shoppers +12.1% increase in the number of Purchasers While Black Friday will be the […]
https://www.criteo.com/blog/criteo-data-black-friday-big-start/
- We spend a lot of time on our phones. In line at the grocery store. Waiting for the bus. Sitting at a café. But, more than anything, we’re using them in front of the TV. Research from eMarketer recently found that 177 million adults use their phones while watching TV, marking a 5.1% increase from […]
https://www.criteo.com/blog/second-screen-marketing-opportunities/
- On the surface, a grocery store, luxury retailer, and a budget motel chain may not seem like they have too much in common. But when it comes to omnichannel marketing examples, top brands are pushing boundaries when it comes to customer experience. Many shoppers use phones while they’re in stores to research products and […]
- The retail industry is undergoing a big transformation with new services and initiatives being launched every week. Walmart just announced “Mobile Express Returns”, a service to make the returns process more simpler and quicker for customers using the Walmart app. With Amazon’s acquisition of Whole Foods and investments to grow its physical presence, Walmart is […]
- If you were hoping to welcome fall with pumpkin spice latte syrups or seasonal Starbucks mugs, you’re going to have to start looking closer to home this month. The Starbucks online store is gone. This can seem like a surprising decision, especially in a world where just about everything, even your cup of morning […]
- Programmatic technology has empowered publishers with an efficient way to sell their inventory without reliance on a sales team buying expensive lunches for clients. Traditional salespeople have transformed into data-savvy programmatic teams with a laser focus on yield. And advertisers can buy billions of impressions, layering in the relevant data and finding immediate results, […]
