Black Friday 2021 Sales Recap: Continuing the Seasonal Momentum

- This year, we find ourselves in yet another unique peak shopping season. More of us are vaccinated, and in many places, restrictions and mask mandates remain lifted. At the same time, COVID is surging again as colder weather sets in and we spend more time

5 Addressability Misconceptions in Advertising Today

- This article was originally published in IAB Europe on November 17, 2021. Everyone involved in the advertising industry – from marketers to media owners, to agency heads and small business owners – understands the need to reach and engage new consumers to effectively scale their

Uncovering Commerce Video Series [Ep. 1]: Megan Clarken Explains Commerce Media

- With access to the largest commerce data set on the open internet and more than 14 years of experience in digital advertising, no one knows commerce like Criteo. We also know that it’s not always easy to follow the many ways that commerce is evolving.

Singles’ Day 2021 Recap: Online Retail and Travel Sales Rise YoY in APAC

- The world’s largest annual shopping event, Singles’ Day, posted record numbers again this year. Alibaba, which began offering Singles’ Day sales at the beginning of November, said it raked in $84.5 billion in sales from November 1 through the actual event on November 11.1 Though

The Playbook Criteo is Using to Win Retail Clients as it Pivots to Ecommerce Advertising

Criteo Team Wins Global CBDC Challenge with the Monetary Authority of Singapore 

- We’re excited to announce that Criteo and Secretarium, in collaboration with Intel, were recognized by the Monetary Authority of Singapore (MAS) as one of three winners of their Global Central Bank Digital Currency (CBDC) challenge – out of more than 300 submissions MAS received. CBDC is a new and exciting area

Future-Proofed Advertising Strategies to Test This Holiday Season

- The holiday season is the time to be in the moment. But this year, pioneering marketers aren’t just thinking about today — they’re planning for tomorrow. Evolving privacy regulations and changes to addressable media are putting marketers in a future-proofing mindset to meet their goals

The Luxury and General Fashion Industries Move Online and Up the Funnel

- Due to the Covid-19 pandemic, many companies are adapting to unprecedented changes and transitioning from offline to online commerce. Global industry trends reveal that luxury and general fashion retailers have similarly responded to market changes with a greater focus on the online ecosystem. According to