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10 commerce media truths: The principles behind digital advertising’s hottest opportunity 

- What’s in a name? Quite a bit actually. The ad industry has been hearing a lot about commerce media, but what does it really mean? What distinguishes it from retail media? Most importantly: Why should brands, agencies, retailers, and publishers care? Let’s start with the definition: 

https://www.criteo.com/blog/10-commerce-media-truths/

The state of retail media today: How does your maturity level compare?

- In terms of retail media are you keeping pace with your cohort? What should you be investing in this year? What should you expect from your technology partners? For answers to these questions and more, we surveyed retailers, brands, and agencies to understand the state of retail media for each player in the ecosystem, in […]

https://www.criteo.com/blog/the-state-of-retail-media-today-how-does-your-maturity-level-compare/

Alternative IDs: The future of cookieless advertising?

- Like it or not, Chrome’s third-party cookie could be no more by the end of 2024. Digital advertising has already had some practice with the scrapping of cookies on Safari and Firefox, but the real test will come at the end of the year—if all goes to Google’s plan.  Google’s deprecation of cookies will alter […]

https://www.criteo.com/blog/alternative-ids-the-future-of-cookieless-advertising/

David Jones Selects Criteo as its Retail Media Partner

Sydney/Gadigal Country AUSTRALIA, 26 March 2024 – Criteo (NASDAQ: CRTO), the commerce media company, and David Jones, Australia’s leading premium retailer, today announced a partnership, in which Criteo will power the online component of David Jones retail media division, David Jones AmplifyTM. The partnership brings together Criteo’s leading retail media solutions with David Jones’ media ecosystem, boosting the 186-year-old retailer’s presence in the $2.1 billion retail media market in Australia[1].

https://www.criteo.com/news/press-releases/2024/03/david-jones-selects-criteo-as-its-retail-media-partner/

2024 will be a year of change. Here’s how publishers are gearing up for it.

- If there’s one constant in digital advertising, it’s change. With seismic shifts on the horizon around consumer privacy, the deprecation of the third-party cookie, and the ever-looming growth of walled gardens, publishers need a way to thrive in this new reality.  At Criteo, we think the answer is commerce media, but how does the industry […]

https://www.criteo.com/blog/2024-will-be-a-year-of-change-heres-how-publishers-are-gearing-up-for-it/