DMEXCO 2021: Top Sessions on the Future of Addressable Advertising

-   On September 7 and 8, DMEXCO returns. Germany’s leading digital marketing trade fair will take place completely virtually once again due to the coronavirus pandemic. However, one look at the agenda shows that it will be no less exciting. With over 160 hours of

Black Friday 2021: Global Sales Trends & Marketing Strategies

- Black Friday traditionally marks the start of big deals season after Thanksgiving in the US. While the largest sales spikes still occur on Black Friday, over the past few years, the annual mega-day has transformed into an international event that drives seasonal sales earlier and

2021 Holiday Shopping Predictions: 5 Trends to Watch

- A new season of gift giving is here, and with it, a new seasonal shopper. In 2020, people around the world found new ways to find and buy gifts for loved ones and embraced digital commerce as a way to keep the spirit of the

In-Store Shopping Is Back, But For How Long?

- By now we all know that 2020 was a year of massive ecommerce growth. But as vaccinations rose and COVID cases declined, in-store shopping came back to the forefront. In early July, eMarketer predicted that brick-and-mortar retail spending would grow 6.3% in 2021, the strongest

Retail Media Momentum Continues, But Do Retailers Have the Tech They Need?

-   Retail media continues to see explosive growth, with eMarketer estimating that 1 in 8 digital ad dollars this year will be spent on retail media. While retail media has existed for years, advertisers are now scrambling to catch up to consumers who have flocked