Turn missed moments into money

Criteo personalizes every impression in real time, ranking products a shopper viewed, added to cart or is likely to buy next. Criteo AI blends price, availability, user engagement and your business rules to go beyond last browsed and maximize conversions.

Just two essentials, setup is fast from there with most clients going live in days from our self-service platform:

• Product feed (product ID, title, price, image). No feed yet? You can start with responsive ads and add a catalog later for full Dynamic Retargeting.
• Criteo OneTag to capture site/app events like views, cart events, purchases that power optimization.

We optimize to your KPI (revenue/ROAS, CPA) and align to your attribution. Reporting is flexible and can map to your analytics stack like Google Analytics.

For lift, we support incrementality testing like geo or user split testing, and work with independent third-party validators to quantify impact. We help advertisers distinguish between organic conversions and those truly driven by media. By comparing exposed and control groups across meaningful commerce outcomes, like revenue, average order value, or new‑customer rate. This approach goes beyond surface metrics like click‑through rate to focus on long‑term business value.

Criteo’s AI is built specifically for commerce, combining multiple types of models (including deep learning) with one of the largest commerce datasets in the world. Instead of optimizing a single deep-learning model in isolation, Criteo’s engine ingests trillions of real shopping signals to predict what each person is likely to buy, at what price, and on which channel. This approach is aligned with the latest advancements in Criteo’s AI infrastructure, as detailed in this overview of Criteo’s AI innovations.

This enables advertisers optimize to real business outcomes (revenue, ROAS, new customers) rather than just clicks, and to do it consistently across open web, apps, social and CTV. While deep learning is widely adopted across the industry, its effectiveness can vary depending on access to proprietary commerce data and full-funnel measurement, which are key to driving incremental sales and long-term customer value.

Criteo is designed for the full funnel but can absolutely be configured for pure lower‑funnel performance. Advertisers can focus campaigns on high‑intent audiences (such as cart abandoners or recent visitors), optimize to strict ROAS/CPA goals, and use dynamic product ads that reflect each user’s real browsing and purchase signals. Controls such as bidding strategies, frequency capping, exclusions, and creative templates make it possible to run very aggressive conversion‑focused setups when that’s the objective. Retargeting-focused often can lack the broader integration needed to connect prospecting, retail media, and performance within a unified commerce platform.

Criteo is known for its reach, but the platform is built to deliver measurable business performance, not just volume. By optimizing on commerce signals such as product margin, purchase probability, basket value and new‑vs‑existing customers, Criteo can prioritize impressions that are most likely to generate profitable conversions. Many advertisers use Criteo as a primary performance channel specifically because it can combine strong ROAS/CPA with incremental revenue at scale, rather than forcing a trade‑off between “efficient but small” and “big but wasteful.”

Criteo serves a broad range of advertisers, from fast‑growing direct‑to‑consumer brands to large multinational retailers. For smaller and mid‑market customers, the platform’s automation, templates and best‑practice playbooks reduce setup overhead, while flexible budgeting and goal‑based optimization help ensure that spend is focused on the most impactful opportunities. As brands scale, they can layer on more advanced features, additional channels and retail‑media integrations without having to replatform.