Michaels
An optimized retail media strategy for American Crafts led to success on Michaels.com
aCommerce wanted to find a tool to create tangible business outcomes and effectively encourage consumers to return to client sites and complete purchases.
Criteo’s performance advertising solution, a dynamic retargeting platform, enables aCommerce’s client sites to segment, target and serve each customer with display ads or product recommendations personalized in real time, based on browsing behavior and purchasing intent.
Criteo’s performance advertising platform has delivered:
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An optimized retail media strategy for American Crafts led to success on Michaels.com
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