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Challenge

aCommerce wanted to find a tool to create tangible business outcomes and effectively encourage consumers to return to client sites and complete purchases.

Solution

Criteo’s performance advertising solution, a dynamic retargeting platform, enables aCommerce’s client sites to segment, target and serve each customer with display ads or product recommendations personalized in real time, based on browsing behavior and purchasing intent.

Outcome

Criteo’s performance advertising platform has delivered:

  • 6x increase in customer acquisition
  • 2.7x increase in unique visitor growth
  • 84% reduction in cost per acquisition (CPA)
  • 8x increase in revenue for aCommerce clients
6x

Increase in customer acquisition

84%

Reduction in cost per acquisition (CPA)

8x

Increase in revenue