Challenge
Re-engaging high-intent shoppers in a complex purchase journey
Anker SOLIX, the energy storage division of Anker Innovations, offers portable power solutions and renewable energy systems designed for sustainability‑focused consumers. Operating across key markets, the brand specializes in high‑value products that involve long purchase cycles and complex decision‑making journeys, where users explore multiple touchpoints before converting.
As a challenger brand targeting sustainability‑conscious consumers, Anker SOLIX faced a key growth challenge: a significant share of high‑intent users were browsing product pages, adding items to cart, and leaving without converting.
In an increasingly competitive market, the brand needed to maximize the value of existing traffic and recover missed opportunities, rather than relying solely on additional top‑of‑funnel acquisition. This required a smarter, more effective approach to re‑engage users based on their behavior and intent.
Solution
Activating retargeting to reconnect with high-intent users
Anker SOLIX partnered with Criteo to implement a performance‑focused retargeting strategy designed to re‑engage high‑intent users and drive conversion.
The strategy combined dynamic retargeting, abandoned cart activation, and open web reach to reconnect with users who had already demonstrated interest in Anker SOLIX products.
During key promotional periods, campaigns were continuously optimized to maximize conversion opportunities and capture incremental demand.
By leveraging Criteo’s commerce data and AI‑driven recommendations, Anker SOLIX was able to engage users at the right moment with relevant product messaging, guiding them back to complete their purchase journey.
"In the high‑AOV DTC space, retargeting is not a ‘nice to have’—it is indispensable. Every user who
browses our products and leaves isn’t lost; they’re simply not ready yet. Criteo helps us reconnect at
the right moment."
Results
Driving stronger conversion and higher-value purchases
The strategy delivered standout performance, positioning Criteo as the top‑performing channel across Anker SOLIX’s media mix.
Criteo achieved 18x ROAS, outperforming all other paid channels while accounting for only a small share of total budget. At the same time, users exposed to Criteo campaigns converted at a rate 16.4% higher than non‑exposed audiences, validating the effectiveness of targeted re‑engagement.
Performance gains extended beyond conversion, with significantly higher order values driven by retargeted users. In the European market, Criteo delivered a 47% increase in average order value vs. a leading benchmark channel, reinforcing the impact of reconnecting with high‑intent audiences.
For Anker SOLIX, the results reinforced that re‑engaging the right users, not just reaching more users, is key to driving high‑value growth in premium DTC environments.
