Butik Latika

Challenge

From its beginning as a new online shop on the Polish fashion market, Butik Latika has been searching for trustworthy partners that could help build brand recognition and customer loyalty. Retargeting was one of the first strategies Butik Latika employed, and working with Criteo, the results and income increase were immediate.

Solution

Butik Latika partnered with Criteo, a leader in performance marketing, to create a dynamic retargeting campaign. The Lower Funnel campaign, targeting users who have visited the site up to 60 days earlier, became a significant tool for re-engaging and converting these users. With the advanced capabilities of the Criteo engine and the power of recommendation, Criteo instantly started to make up almost 30% of all sales on Butik Latika’s site. Coupling this with the Kinetic Design technology, which enables Criteo to adapt the contents of banners to each individual user in real time, and with Cross-Device, which makes it possible to target users across all devices and browsers, the campaign very quickly achieved profitability for the client, increasing its development pace each week.

How it works:

  • Personalized ads show the products that the user is most interested in at the moment they are likely to make a purchase.
  • The ads focus on the users who are closest to making a purchase, using precise assessment of the desire to purchase by analyzing anonymized cross-device data on the behavior of each user from browsers and apps they use.
  • Kinetic Design technology dynamically selects the creative elements of banners that generate the most interaction and sales, while maintaining the client’s branding.
  • The campaign is constantly optimized to remove ineffective areas and focus on users with high purchase potential.

Outcome

  • 5.5% conversion of abandoned baskets in the Criteo campaign vs 1.23% on the site
  • 96% of users targeted by Criteo were users who had not previously made purchases on the site
  • 28% of products purchased after clicking a Criteo banner were products that users had not previously looked at, demonstrating the potential of the recommendation engine
  • +33.9% more time on the site for users who interacted with a Criteo banner
5.5%

conversion of abandoned baskets in the Criteo campaign vs 1.23% on the site

96%

of users targeted by Criteo were users who had not previously made purchases on the site

28%

of products purchased after clicking a Criteo banner were products that users had not previously looked at, demonstrating the potential of the recommendation engine

+33.9%

more time on the site for users who interacted with a Criteo banner