How MUST’IT maximized full-funnel marketing performance
From its beginning as a new online shop on the Polish fashion market, Butik Latika has been searching for trustworthy partners that could help build brand recognition and customer loyalty. Retargeting was one of the first strategies Butik Latika employed, and working with Criteo, the results and income increase were immediate.
Butik Latika partnered with Criteo, a leader in performance marketing, to create a dynamic retargeting campaign. The Lower Funnel campaign, targeting users who have visited the site up to 60 days earlier, became a significant tool for re-engaging and converting these users. With the advanced capabilities of the Criteo engine and the power of recommendation, Criteo instantly started to make up almost 30% of all sales on Butik Latika’s site. Coupling this with the Kinetic Design technology, which enables Criteo to adapt the contents of banners to each individual user in real time, and with Cross-Device, which makes it possible to target users across all devices and browsers, the campaign very quickly achieved profitability for the client, increasing its development pace each week.
The campaign is constantly optimized to remove ineffective areas and focus on users with high purchase potential.
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