Decathlon Italia has partnered with Criteo to recapture would-be customers and customize campaigns for specific audiences, boosting incremental sales, click rates and conversions.

Challenge

After over 30 years, Italian sportswear retailer Decathlon knew its online storefront had become a crucial part of their business — both for reaching customers without access to their 115 physical stores and for shoppers who prefer to compare products online before going into a store to complete a purchase. But they needed to regain the attention of customers who were leaving the site without making a purchase, and also learn more about the journey of shoppers who were leaving the site but still completing a purchase in another channel.