How Display transformed performance for a leading beauty e-commerce retailer​

Before and after launching the new formats, Época evaluated both the page context and the targeting strategy to avoid any disruption in the shopper’s experience. Criteo enabled that with powerful personalization, scale, and optimization technologies, leading to improvements in ad spend, ROAS, and CPM. Compared to 2024, the beauty retailer saw a 142% growth in Display investment, a significant increase in ROAS from 4% to 16%, and an uplift of 28% in average CPM, reflecting the higher advertiser impact of the new formats.