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All success stories>Época

Época boosts ROAS 4X with onsite display innovation from Criteo 

+142%
onsite display investment
4x
ROAS YoY
+28%
average CPM 

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Challenge

Expanding onsite strategy without disrupting the customer experience

Época, a leading beauty retailer in Brazil, engages customers through highly granular and segmented lifecycle communication flows. This ensures shoppers are consistently presented with personalized and relevant product recommendations throughout their shopper journey.

As Época closely monitored performance across the path to purchase, they identified an opportunity to further evolve their onsite strategy. The goal was to introduce new display formats that could accelerate sales growth and increase ad revenue, without compromising the seamless and personalized shopping experience customers expect.

Solution

Introducing new onsite display formats with precision and control

To support this next phase of growth, Época partnered with Criteo to implement new onsite display formats designed to enhance both shopper experience and monetization.

Criteo enabled Época to carefully test and scale these formats using advanced personalization, scalable infrastructure, and optimization technologies. This approach ensured that ads remained relevant and non-disruptive, while maximizing visibility and performance across the site.

By evaluating both page context and targeting strategy before and after launch, Época was able to confidently introduce these formats in a way that complemented the existing customer journey and unlocked new revenue opportunities.

Results

Driving stronger performance across revenue and efficiency metrics

The introduction of new onsite display formats delivered meaningful improvements across key performance indicators. Compared to 2024, Época increased its onsite display investment by 142%, signaling strong advertiser demand and confidence in the new formats.

At the same time, performance significantly improved. ROAS increased from 4% to 16%, representing a 4X year-over-year gain, while average CPM rose by 28%, reflecting the higher value and impact of the new inventory.

Together, these results demonstrate how a thoughtful approach to onsite innovation grounded in personalization and careful testing can drive both revenue growth and improved efficiency without compromising the shopper experience.

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