Fragrance.com Grows Sales by 68% With Criteo DPA on Facebook
88%

Incremental clicks

68%

Incremental sales



Challenge

Fragrance.com was eager to increase conversions on mobile devices, as more and more ecommerce transactions are now taking place on mobile.

Solution

Fragrance.com signed as one of the early beta testers of Criteo’s Dynamic Product Ads (DPA) solution on Facebook, giving the retailer access to a larger portion of Facebook’s mobile inventory. Criteo is the only DPA partner to offer user-level product recommendations, ensuring a highly personalized ad experience for Fragrance.com’s audience.

Outcome

Fragrance.com’s DPA campaigns improved both click and sales performance within just 30 days of launch. Its mobile DPA campaigns resulted in:

  • +88% incremental clicks
  • +68% incremental sales

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