Top alcohol brand sees an increase in both revenue and return on ad spend at Walmart Mexico
Freshop is an online platform that helps grocery retailers get online and grow. With the goal to empower grocers to compete in today’s digital grocery marketplace, Freshop supports over 1,900 retailers across 9 countries to leverage their brand online and go beyond customer expectations.
A leading beverage brand working with Freshop wanted to increase their product visibility, drive revenue, and deliver strong return on ad spend for various categories across Freshop’s retailers. To help the beverage brand achieve their goals, Freshop tapped into Criteo’s leading retail media and commerce growth capabilities.
Freshop and the beverage brand turned to Criteo to help them launch an always-on campaign that would continuously generate customer acquisition and retention. The campaign leveraged a winning strategy developed by the Criteo team that included running uncapped line times with a capped budget. This approach allowed the beverage brand’s budget to flow freely based on the highest revenue impacting categories.
By running the always-on campaign with Criteo, the beverage brand earned 5MM+ impressions. The brand also saw the direct impact that leveraging an always-on strategy has on increasing sales and return on ad spend. The brand generated $26K+ in sales and an impressive +629% increase in return on ad spend.