How digital marketing agency They.pl drives ROAS for clients with digital advertising
Furniture1 is an online furniture retailer that is used to reaching its goals. When the Lithuanian-based company set its sights on becoming the number one online furniture eshop, it was rewarded with the Eshop of the Year award in Croatia, and the Furniture Category Eshop of the Year award in Slovenia. And when it set an aggressive goal of 2X growth year over year, it achieved it.
The secret to its success is a focus on performance, and on staying on top of the latest ad tech trends. Edgar Mieškut, project manager at Furniture1 explains “With the growing competition and variety of new advertisement options in the market we always try to keep up or even be one step ahead of our competition. We always look for new ways of [advertising] online which are often backed up by new ad delivering technologies.”
As a performance-driven company, Furniture1 focuses on conversions. Specifically, on how to get as many conversions as possible, while keeping costs in line. Previous partners they worked with weren’t able to reach their expected Return on Ad Spend (ROAS)—until they came to Criteo.
Furniture1 began working with Criteo on a lower-funnel retargeting campaign and immediately saw better ROAS than with other partners. Beyond the monetary benefits, they also saved valuable time and resources.
“Having Criteo assist us daily along the way—by taking off the responsibility of managing the creatives and day-to-day biddings / evaluations and adjustments which are done automatically by the engine or suggested by our account manager helps us save a lot of human resources from our end,” said Mieškut.
The ease of use of Criteo’s interface was also a key benefit. Being able to manage the budget, even from a mobile device when necessary, made it easy for Furniture1 to make adjustments on the fly. And support was always on hand when they needed it.
Is there anything they would change about their Criteo strategy? Mieškut says no. “We have so far been satisfied with the results that our Criteo strategy has yielded. Why fix something that isn’t broken?”
*Timeframe for campaign results is between the full year of 2019 and January/February of 2020.
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