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All success stories>Harvest Group

Harvest Group drives +98% ROAS with SKU-level insights and multi-retailer activation

+98%
ROAS following retail partner expansion
+31%
Sales and +$359K in incremental sales
-22%
CPC for improved efficiency across campaigns

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Challenge

Navigating blind spots in retail media strategy

Harvest Group is a leading omni-channel agency that helps CPG brands grow through strategy, analytics, and retailer expertise. With a client portfolio spanning across top consumer categories, they’re trusted to deliver both scale and precision in an increasingly competitive retail media landscape.

To win the digital shelf, Harvest Group needed to scale retail media investments intelligently. But limited visibility into SKU availability and media coverage across retailers made it difficult to identify where to invest and how to grow. They needed more than basic reporting—they needed clear, reliable data to make confident, strategic decisions.

Solution

Unlocking smarter decisions with SKU-level insights

Harvest Group partnered with Criteo to pilot advanced reporting and insights that enable smarter, data driven investment decisions. With unique access to SKU-level visibility across Criteo’s retail partners, Harvest Group uncovered into where products were being sold, how they were performing organically, and where untapped opportunities existed.

With insights in an easily digestible format, Harvest Group could now identify where to activate and invest across retailers. Criteo’s reports revealed blind spots at the SKU-level, highlighted untapped retailers, recommended optimal investment levels, and provided performance benchmarks.

Results

Driving growth with data-backed expansion

By leveraging Criteo’s streamlined multi-retailer activation tools and advanced reporting capabilities, Harvest Group uncovered new opportunities across Criteo’s retailer portfolio.

Sales Growth: One brand activated with a new retail partner for the first time and saw a 31% sales increase, generating +$359K in new incremental sales.

Lower CPC: Two brands saw significant improvements in overall efficiency, with average CPC decreasing by 22% for one brand and 15% for the other.

ROAS Improvement: Two brands saw their ROAS jump by 54% and 98%, thanks to strategic retail expansion and reinvestment in high-performing SKUs.

Together, Criteo and Harvest Group proved the impact of data-driven planning in fueling long-term, scalable growth across the digital shelf.

“Measurement is essential as we plan where to activate next—so Criteo's advanced analytics are just what our brands need to make smarter, data-backed decisions to grow their business.”
John Andrysiak​
Director, Retail Media, Harvest Group​

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