Challenge
Scaling app performance while maintaining efficiency
Home Centre, one of the leading furniture and home retailers across the GCC and MENA region, operates in a highly competitive environment spanning markets including KSA, UAE, Bahrain, Egypt, Kuwait, Oman, and Qatar.
The brand’s objective was to scale revenue efficiently while maintaining strong and stable ROAS across both always‑on and tactical promotional campaigns. As budgets increased, sustaining performance consistency and reaching high‑intent users at scale became increasingly complex.
To support continued growth, Home Centre needed a solution capable of driving incremental conversions while preserving efficiency, particularly across its app retargeting strategy.
Solution
Extending app retargeting across open web and social
To meet these objectives, Home Centre partnered with Criteo to implement a scalable app retargeting strategy across multiple GCC markets.
The approach combined always‑on campaigns with tactical activations during key promotional periods, ensuring continuous engagement with high‑intent users while adapting budgets and messaging to seasonal demand.
To further accelerate performance, Home Centre activated Social Extension on Meta, complementing their existing retargeting activity. This allowed the brand to expand reach beyond the open web, reconnect with users across multiple touchpoints, and maintain efficiency while increasing scale.
By leveraging Criteo’s commerce data and cross‑channel capabilities, Home Centre built a connected performance ecosystem designed to drive both scale and profitability.
Results
Stronger ROAS through cross-channel activation
The combined strategy delivered strong and consistent performance improvements across the region.
After scaling campaigns with Criteo, Home Centre achieved a 20% increase in ROAS YoY, successfully growing revenue while maintaining efficient performance.
Extending inventory to Meta further amplified results, delivering an additional 25% uplift in ROAS and improving overall campaign effectiveness. This cross‑channel approach enabled stronger re‑engagement, higher‑value conversions, and more efficient revenue growth across both always‑on and tactical campaigns.
Building on this success, Home Centre continues to invest in app retargeting and cross‑channel strategies to sustain growth across GCC markets.
“By leveraging Criteo’s Meta Ad Extension, we were able to amplify our ad reach and unlock new audience segments, driving greater visibility and engagement across our campaigns.”
