How Vanden Borre created reliable full-funnel experiences for consumers
In 14 cities across India, Homelane is helping homeowners create the homes of their dreams—in 45 days or less. The home interior design and décor company combines high quality materials, experienced designers, and amazing service to deliver customized home interior designs in just weeks. Their service and quality earned them a Best Brands of 2020 award from Economic Times, and thousands of positive reviews.
Homelane is a leader in their industry, but the competition is aggressive and growing leads while maintaining a reasonable cost per lead (CPL) can be a challenge. To grow cost-effectively, they were looking for ways to strengthen their lower funnel campaigns and expand their reach by exploring other channels.
To achieve their goals, Homelane partnered with Criteo on a retargeting campaign and a similar audience campaign to drive both conversions for their services, as well as consideration.
The Criteo retargeting campaign added another channel above and beyond Google and Facebook and gained additional leads from lower-funnel users that hadn’t converted yet.
The similar audience campaign targeted new prospects with behaviors similar to those of Homelane’s best visitors, expanding their reach while delivering high-intent traffic.
The ability to scale and maintain performance across both campaigns was a major benefit for Homelane and resulted in an overall reduction in CPL of 43% for both campaigns.
Based on the success of these campaigns, Homelane is looking forward to testing more audiences and ad formats, including video, in the future.
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