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Immobiliare.it boosts conversion rate by 246% with predictive AI and custom creative

+246%
Conversion rate compared to static ad interactions
-28.5%
Cost per valuable interaction compared to static display campaigns

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Challenge

Navigating audience complexity in a competitive market

Immobiliare.it is the leading real estate platform in Italy, enabling users to browse thousands of property listings for sale or rent through advanced search filters. Sellers can start their journey with a free property valuation and choose to proceed on their own or with the help of a trusted real estate agency. With robust tools for lead generation and valuation requests, Immobiliare.it remains the go-to destination for anyone looking to buy, sell, or rent property in Italy.

To stay ahead in a competitive market, Immobiliare.it needed a performance solution capable of: acquiring new high-intent users actively searching for property, not just general traffic, and reactivating lapsed users who had previously shown interest.

Their challenge was reaching the right audiences with the right message across digital touchpoints, while ensuring their marketing investment drove meaningful engagement and measurable outcomes.

Solution

Activating high-intent audiences through predictive AI and custom creative

To reach and convert more qualified users, Immobiliare.it tapped into Criteo’s real-time commerce signals and predictive AI, which helped build a tailored prospecting audience modeled after their most valuable site visitors.

Criteo Creative Services activated the audience by building a custom interactive display ad featuring an embedded search widget. This feature allowed users to begin their property search—selecting cities and preferences—directly within the ad. These interactions then directed users to a personalized landing page, increasing relevance and intent before they even reached the site.

“Criteo is an important partner for those who want to reengage their audiences in a creative and efficient way. What stood out is the possibility of predicting what users need without them having to say it.” – Tommaso Mitrovich, Chief Marketing Officer at Immobiliare.it

Results

Improving conversion rates at lower costs

The campaign delivered standout results. Users who interacted with the custom interactive ad converted at a 246% higher rate compared to those who saw static formats. At the same time, cost per valuable interaction dropped by 28.5%, increasing overall campaign efficiency. Beyond immediate performance gains, the campaign also helped build a pool of highly engaged users, forming a strong foundation for future remarketing efforts.

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