JTV | Criteo Success Story

Standing out in the early stages of the shopper journey

Jewelry Television (JTV) is a leading American TV network and online retailer specializing in jewelry and gemstones. Known for its live broadcasts and immersive shopping experience, JTV offers a wide range of products, from rings to necklaces to earrings.

To meet the demands of today’s complex shopper journey, JTV set out to increase visibility at the earliest stage: product discovery. Their goal was to engage new audiences (shoppers who may not yet be aware of their needs) and to inspire existing customers to explore new product categories.

To achieve this, JTV partnered with Criteo to reach high-intent audiences earlier in the funnel using Connected TV (CTV).

Activating CTV and reinforcing messaging across channels

JTV enhanced its multi-channel strategy by introducing CTV campaigns alongside their existing display and video ads. This allowed them to tap into a new channel while ensuring consistent brand storytelling across touchpoints.

Criteo worked with JTV to launch two campaigns: The first focused on reaching in-market jewelry shoppers via CTV, timed strategically around Valentine’s Day, a key shopping moment for the brand. The second campaign used sequential display ads to re-engage users who had seen the CTV ads, reinforcing the message and maintaining top-of-mind awareness.

For creative, JTV used branded video ads enhanced with Criteo’s discovery overlay, which included a QR code to track engagement. Commerce Growth also automatically secured premium placements across top streaming platforms, ensuring brand-safe delivery and high-quality reach.

"Criteo has helped JTV leverage our customer knowledge to reach new audiences through evolving channels. The results speak for themselves."

Chip Smith

Chief Marketing Officer at JTV

Driving new audiences and higher order values

JTV’s CTV campaign delivered outstanding results. The campaign exceeded the initial goal of achieving a target CPM while scaling effectively.

Most importantly, 93% of users reached by the CTV campaign were new visitors, having not been to JTV’s site in over 13 months. Among users who saw the CTV ad, average order value increased by 20% compared to those who did not.

Building on this success, JTV plans to reactivate CTV campaigns in 2025 around key seasonal moments like Mother’s Day, Cyber Monday, and the holiday season – continuing to engage shoppers when they’re most likely to purchase.

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JTV’s CTV campaign attracts 93% new visitors and +20% AOV

Curious about how we can help you?

Standing out in the early stages of the shopper journey

Activating CTV and reinforcing messaging across channels

Driving new audiences and higher order values

Ready to write your own success story with Criteo?

JTV’s CTV campaign attracts 93% new visitors and +20% AOV

Curious about how we can help you?

Standing out in the early stages of the shopper journey

Activating CTV and reinforcing messaging across channels

Driving new audiences and higher order values

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Ready to write your own success story with Criteo?