fashionette earns new traffic and conversions with Contextual Targeting
Since 1837, La Redoute has been making its mark on society by keeping in step with the times—making French style accessible to shoppers around the world, honoring the place of women in society, and encouraging responsible consumerism— all while championing social innovation. In the last two years, La Redoute has transitioned from solely fashion to being both a fashion and home retailer.
As a sophisticated ecommerce brand, La Redoute has a robust app where customers can browse and buy all the latest French fashion and home goods. In the highly competitive app space, their challenge was acquiring quality new users that would continue to stay active after the initial install.
La Redoute has been working with Criteo for years on lower-funnel conversion campaigns. Because of the consistently solid results across all campaign types, the brand further partnered with Criteo for on app download campaign.
João Grácio, E-traffic & UX Manager at La Redoute Portugal explains, “Despite several app-focused networks being available, we prefer to stick only with the ones that can guarantee trustworthy downloads and users, like Criteo.”
With Criteo, La Redoute ran an app install campaign to reach their mobile web users. These are already engaged visitors who would benefit from the smoother and more attractive in-app experience. La Redoute delivered personalized ads to their mobile web users, inviting them to download the app. Following the install, the user was deep-linked to the exact same page in app that they were viewing on mobile web.
“Criteo’s engine and algorithm are industry leading, and they have user-friendly reports and tools, as well as excellent account support. Criteo’s adaptability and fast reaction help us face our constant new challenges that we have to deal with. That’s why they are one of our oldest partners and we hope to continue to have them in our journey for many years.”
–João Grácio, E-traffic & UX Manager at La Redoute Portugal
Just as with their other Criteo campaigns, the app install campaign was a success, delivering installs at a lower cost for a higher return on ad spend. On the heels of this success, La Redoute is now focusing on retention efforts.
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