Challenge
Unlocking untapped app growth potential
Schutz is a leading footwear and accessories brand, part of the Arezzo&Co group—one of the largest fashion groups in Latin America. Known for its bold, trend-driven designs and strong digital presence, Schutz operates across both ecommerce and mobile app channels, with a growing focus on performance-driven marketing.
Schutz BR, part of one of Brazil’s largest fashion groups, aimed to drive sales and revenue across both web and app with a strong focus on ROAS.
While other brands within the group were already running app campaigns with strong results—often outperforming web—Schutz had not yet activated app retargeting with Criteo, missing a clear growth opportunity.
During a QBR and in-person meeting in October, Criteo highlighted the performance achieved by sister brands, demonstrating the incremental value Schutz could unlock by expanding into the app environment. As a result, Schutz BR aimed to evolve its app strategy from a complementary channel into a primary revenue driver.
Solution
Activating app retargeting to drive scalable growth
Following the QBR, Schutz and their agency partner Fbiz launched Criteo App Retargeting on iOS, mirroring the strategy that had delivered the strongest results for other brands in the group. Campaigns were executed through one of Criteo’s MMP partners and aligned with Schutz’s profitability and ROAS objectives.
Performance gains were immediate. Within the first one to two weeks, results exceeded expectations, giving Schutz the confidence to expand App Retargeting to Android shortly after.
Criteo supported the launch with close, customized account management, working alongside both the brand and the broader group to continuously optimize performance across iOS and Android.
Results
Turning app activation into a primary growth driver
From the initial activation on November 1st through January 31st, a period driven by Black Friday and Christmas, app retargeting quickly became a core growth engine for Schutz BR.
With only a 14% increase in budget, Schutz generated a 68% increase in revenue, alongside a 47% uplift in ROAS and a 68% increase in sales. Conversion efficiency also improved significantly, with conversion rate up by 61%.
As a result, app campaigns now surpass web campaigns in scale, reinforcing the app channel as a key driver of performance for Schutz. The strong results have led to continued budget expansion across both iOS and Android.
"The partnership with Criteo has opened a new growth opportunity for Schutz. With App
Retargeting, we were able to quickly scale results and further strengthen the app channel.
Throughout the process, we saw gains in ROAS, conversions, and sales, which only reinforces
the app’s potential within our media strategy."
