Find out why leading e-retailer Namshi sought to become Criteo’s first client in the Middle East and calls Criteo a “business accelerator.”

Challenge

Namshi.com is the number one fashion website in the Middle East, loved by consumers in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar. Already experienced implementing remarketing and retargeting campaigns, they asked Criteo to help improve two KPIs – volume and ROI – and to meet their goal of driving 80% of new sales from within apps or the mobile web.

Solution

Criteo implemented Dynamic Ads and App Advertising for Namshi in order to engage new and existing customers across devices with personalized, optimized ads. Additionally, they worked in close partnership – not only with their dedicated Criteo account rep but also with Criteo’s Business Intelligence and Tech teams to solve any new question or request decisively.

Outcome

Namshi saw dramatic results in one of its Middle East markets:

• 56% increase in sales from Dynamic Ads YoY
• 66% uplift in sales after App Advertising launch
• 115% sales increase YoY