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All success stories>Netshoes

Netshoes boosts revenue by 32% with AI-powered GO! Campaigns

+8%
Conversion rate
+21%
Sales volume
+32%
Total revenue

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Challenge

Tackling the challenge of scaling without sacrificing ROAS

Netshoes, established in 2000 and headquartered in São Paulo, is Brazil’s leading online retailer specialising in sports and lifestyle products. As part of the Magazine Luiza (Magalu) digital ecosystem since 2019, Netshoes offers a vast selection of sporting goods, apparel, footwear, and accessories through its ecommerce platforms.

With ambitious growth goals, Netshoes was looking for a solution that could deliver scalable performance without the typical trade-off of declining ROAS as spend increased. Their primary goal was to strengthen conversion rates and drive higher sales volume, particularly during high-intensity seasonal periods like Black Friday.

Solution

Activating AI-powered campaigns for scalable performance

Netshoes partnered with Criteo to launch GO! campaigns, leveraging the Maximize Conversions objective—an AI-powered strategy designed to boost conversion rates while maintaining cost-efficiency as budgets scaled.

Powered by Criteo’s advanced bidding algorithms and predictive audience technology, the campaign automatically prioritized users with the highest likelihood to convert—optimizing bids in real time to deliver efficient results.

The strategy was seamlessly integrated with Netshoes’ marketplace-based business model and closely aligned with its commercial objectives. With comprehensive support from Criteo, the teams maximized impact during periods of peak traffic and implemented strategic measures to uphold efficiency during times of high demand. Netshoes subsequently scaled its investment, establishing the initiative from a test into a long-term performance driver.

Results

Driving higher conversion and sustainable revenue growth

The GO! campaign delivered strong, quantifiable uplifts across all key performance indicators. Netshoes achieved an 8% increase in conversion rate, a 21% growth in sales volume, and a 32% uplift in total revenue.

Most importantly, Netshoes solved its core challenge: scaling without sacrificing ROAS. Today, the campaign remains active and Netshoes plans to expand the model to GO! acquisition campaigns.

“Beyond the numbers, the true value was in the platform’s ability to identify, in real time, the users with the highest purchase intent. The solution fit perfectly with our ambitious goals, becoming a key component of our sustainable growth.”
Paulo Cantalice
Marketing Coordinator

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