FreshDirect gets cooking with their move to Criteo’s Retail Media Platform
Sayurbox is Indonesia’s fastest growing e-grocery platform, founded with the social mission of providing market access to local farmers through the digitalization of Indonesia’s agri-supply chain. The company is fully integrated, from farm to consumer – currently working with more than 10,000 farmers worldwide and serving about 1 million customers in Java and Bali. Placing their customers at the center of everything the company does, Sayurbox prioritizes healthy and accessible eating by promising instant deliveries 24 hours a day, 7 days a week.
Driven by the prolonged pandemic, the e-grocery sector is a new booming frontier. More consumers than ever before are adopting e-grocery shopping habits into their daily routines, making Sayurbox positioned to accelerate their company growth and make a bigger impact on the lives of more consumers.
As the e-grocery sector grows, Sayurbox is expanding into new and existing cities and further developing its supply chain across Indonesia. To support this expansion, the company was looking for a partner to help launch new marketing campaigns that would engage more customers.
With audience growth at the core of Sayurbox’s marketing goals, the e-grocery company teamed up with Criteo to develop a retargeting campaign that engaged previous customers who have made a purchase from Sayurbox at least once in the past.
By partnering with Criteo, Sayurbox was able to leverage powerful machine learning capabilities to re-engage past shoppers with personalized creative ads throughout their path to purchase. The always-on retargeting campaign educated and reminded consumers about Sayurbox’s unique selling point to ultimately cultivate consumers’ brand loyalty for the long-term.
Throughout the launch of the retargeting campaign, Sayurbox was pleased with the prowess of the local support team who ensured that all of the activated creative solutions were guided by performance-driving retargeting strategies.
The collaboration between Sayurbox and Criteo resulted in strong cost, order, and cost per order performance with no attribution cannibalized. As a direct result of the collaboration, Sayurbox’s sales increased by 1150% in 2021.
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