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Today, the modern traveler can plan as far as their digital searches will take them.
Tour2000, a Korean online travel agency, presents travelers with journeys that turn their dreams into reality. To engage with new-age travelers, Tour2000 delivers an unmatched holiday experience centered on quality, exclusivity, and personalization.
The travel industry is no stranger to seasonality. Search season for summer travel begins in May, and as the summer peak season approached, Tour2000 needed to increase user traffic to their offerings.
The high level of industry competition increased the urgent need to preempt potential new users. In addition to the existing big online travel agencies, social commerce and TV home shopping also competed for share of mind from consumers.
Tour2000 wanted to drive more traffic to their site and drive higher engagement rates with their brand.
To reach new audiences, Tour2000 decided to partner with Criteo, thanks to Criteo’s machine learning and AI-powered campaigns.
Criteo’s Similar Audiences goes beyond demographic and general interest data by focusing on shopping intent signals to target new individuals. Criteo’s shopper graph analyzes data from nearly 75% of the world’s online shoppers, with 120+ shopping signals. This means Criteo can reach shoppers at every stage of their journey.
With Criteo’s visit optimizer, Tour2000 could aim to optimize on visits instead of clicks, driving better qualified traffic as a result.
“The biggest challenge of the year was to attract new customers with a high rate of conversion to sales, but it was not easy to do so with a variety of discussions and trials,” says Jin-Hong Jo Assistant Manager of Tour2000’s Marketing Design Team.
“Since partnering with Criteo for web traffic campaigns, we’ve gotten a meaningful result with lower customer drop-off rates and 25% sales growth for new clients. We’re planning to set a variety of strategies to get meaningful indicators through Criteo’s vast data pools and in-depth campaigns.”
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