Children’s brand Trimfit expanded their product offerings and wanted shoppers to know about it. With Criteo Sponsored Products, they got 13 million impressions and a 1,300% ROAS

Challenge

Children’s undergarment and hosiery brand Trimfit was looking for fresh ways to drive brand awareness around a number of new product categories. With Criteo’s help, they hoped to:

• Boost sales and Trimfit’s Share of Voice (SOV) across major retail sites
• Drive shoppers to newly launched product categories
• Gain visibility into sales attribution for advertising

Solution

Trimfit is well-known for high quality socks and hosiery, but now they wanted to break into new categories like infant snap booties and slippers. Criteo Sponsored Products, which includes a network of retailers like Kohls and Macy’s that Trimfit already works with nationally, was ideal for leveraging their new variety of products.

Outcome

With Criteo Sponsored Products and reach, Trimfit saw:

• 13 million impressions
• A 1,300% increase in Return on Ad Spend (ROAS)
• Its conversion rate increase by 40%