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Children’s undergarment and hosiery brand Trimfit was looking for fresh ways to drive brand awareness around a number of new product categories. With Criteo’s help, they hoped to:

  • Boost sales and Trimfit’s Share of Voice (SOV) across major retail sites
  • Drive shoppers to newly launched product categories
  • Gain visibility into sales attribution for advertising


Trimfit is well-known for high quality socks and hosiery, but now they wanted to break into new categories like infant snap booties and slippers. Criteo Sponsored Products, which includes a network of retailers like Kohls and Macy’s that Trimfit already works with nationally, was ideal for leveraging their new variety of products.


With Criteo Sponsored Products and reach, Trimfit saw:

  • 13 million impressions
  • A 1,300% increase in Return on Ad Spend (ROAS)
  • Its conversion rate increase by 40%
13 MM





Conversion rate