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Challenge

The TUI marketing team was aware that many potential customers who used their website did not go on to make a booking. They wanted to increase online sales by converting these page visits into actual sales. They also wanted to improve the integration of their desktop and mobile platforms.

Solution

Working in partnership with the TUI team, Criteo introduced an advanced retargeting program that identified potential customers and encouraged them to return to the TUI site. The Criteo solution was able to recognize potential customers who are using multiple devices, providing TUI with an effective cross-platform solution that maximized sales at the lowest possible cost.

Outcome

  • 75% of sales from display advertising now derived from Criteo
  • 125% increase in year-on-year sales
  • Improved cross-platform targeting and personalization
75%

Of sales from Criteo

125%

Sales YoY

Performance of cross-platform targeting and personalization