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Challenge

With the spring cleaning season on the horizon, Vax, the UK’s number one floor-care brand (and sister brand to US brands Oreck and Dirt Devil) needed a unique and powerful approach to engage high-intent shoppers, drive incremental sales, and gain a competitive advantage in the overall market.

Solution

With Criteo’s help, Vax was able to:

  • Create multiple product campaigns for targeting and flexibility
  • Utilize key technology, including In-Market Bid Multipliers, for shopper targeting
  • Incorporate both Search and Browse strategies into their approach to the consumer shopper journey
  • Include ad inventory across Homepage, Category, Department, Product Detail and Search Results pages

Outcome

Using Criteo Sponsored Products, Vax’s campaign paid off across all product categories, with a 32% increase in page views for product detail pages. Thanks to that traffic boost, the company also saw such gains as:

  • A 3,400% increase in overall ROAS (with subcategories like Upright Vacuums seeing as much as 4,500%)
  • 25% growth in overall sales revenue
  • 45% more units sold
3,400%

ROAS

45%

Sales units

25%

Sales revenue