UK floor care brand Vax used Criteo Sponsored Products to better target high-intent shoppers during the spring cleaning season and saw a 25% increase in revenue.
With the spring cleaning season on the horizon, Vax, the UK’s number one floor-care brand (and sister brand to US brands Oreck and Dirt Devil) needed a unique and powerful approach to engage high-intent shoppers, drive incremental sales, and gain a competitive advantage in the overall market.
With Criteo’s help, Vax was able to:
Create multiple product campaigns for targeting and flexibility
Utilize key technology, including In-Market Bid Multipliers, for shopper targeting
Incorporate both Search and Browse strategies into their approach to the consumer shopper journey
Include ad inventory across Homepage, Category, Department, Product Detail and Search Results pages
Using Criteo Sponsored Products, Vax’s campaign paid off across all product categories, with a 32% increase in page views for product detail pages. Thanks to that traffic boost, the company also saw such gains as:
A 3,400% increase in overall ROAS (with subcategories like Upright Vacuums seeing as much as 4,500%)
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