UK floor care brand Vax used Criteo Sponsored Products to better target high-intent shoppers during the spring cleaning season and saw a 25% increase in revenue

Challenge

With the spring cleaning season on the horizon, Vax, the UK’s number one floor-care brand (and sister brand to US brands Oreck and Dirt Devil) needed a unique and powerful approach to engage high-intent shoppers, drive incremental sales, and gain a competitive advantage in the overall market.

Solution

With Criteo’s help, Vax was able to:

• Create multiple product campaigns for targeting and flexibility
• Utilize key technology, including In-Market Bid Multipliers, for shopper targeting
• Incorporate both Search and Browse strategies into their approach to the consumer shopper journey
• Include ad inventory across Homepage, Category, Department, Product Detail and Search Results pages

Outcome

Using Criteo Sponsored Products, Vax’s campaign paid off across all product categories, with a 32% increase in page views for product detail pages. Thanks to that traffic boost, the company also saw such gains as:

• A 3,400% increase in overall ROAS (with subcategories like Upright Vacuums seeing as much as 4,500%)
• 25% growth in overall sales revenue
• 45% more units sold

“The results speak for themselves. Vax had never expected such impressive results given such diverse goals, brands and requirements. We were also highly impressed with Criteo’s ability to optimise our campaign to achieve the best returns, based on their direct attribution visibilities.”

–Lauren Reilly, Director of Digital