UK floor care brand Vax used Criteo Sponsored Products to better target high-intent shoppers during the spring cleaning season and saw a 25% increase in revenue

Outcome

Using Criteo Sponsored Products, Vax’s campaign paid off across all product categories, with a 32% increase in page views for product detail pages. Thanks to that traffic boost, the company also saw such gains as:

• A 3,400% increase in overall ROAS (with subcategories like Upright Vacuums seeing as much as 4,500%)
• 25% growth in overall sales revenue
• 45% more units sold

“The results speak for themselves. Vax had never expected such impressive results given such diverse goals, brands and requirements. We were also highly impressed with Criteo’s ability to optimise our campaign to achieve the best returns, based on their direct attribution visibilities.”

–Lauren Reilly, Director of Digital