With the spring cleaning season on the horizon, Vax, the UK’s number one floor-care brand (and sister brand to US brands Oreck and Dirt Devil) needed a unique and powerful approach to engage high-intent shoppers, drive incremental sales, and gain a competitive advantage in the overall market.
With Criteo’s help, Vax was able to:
Using Criteo Sponsored Products, Vax’s campaign paid off across all product categories, with a 32% increase in page views for product detail pages. Thanks to that traffic boost, the company also saw such gains as:
“The results speak for themselves. Vax had never expected such impressive results given such diverse goals, brands and requirements. We were also highly impressed with Criteo’s ability to optimise our campaign to achieve the best returns, based on their direct attribution visibilities.”
–Lauren Reilly, Director of Digital