Walmart Connect drives incremental sales and ROAS with omnichannel attribution for Sam’s Club

Integrating online and offline touchpoints

Walmart Mexico for Sam’s Club collaborated with Criteo to enhance their omnichannel marketing strategy. By integrating online and offline touchpoints, the brands were able to gain a comprehensive understanding of the shopper journey and optimize marketing efforts to drive sales.

Through closed loop reporting from Criteo, they were able to analyze the impact of their marketing efforts on both in-store and online transactions. This allowed the client to gain detailed insights into how diverse media channels contributed to sales, enabling more informed decision-making and optimized marketing strategies.