The Wait is Over: The Criteo and Shopify Audiences Integration is Live

We're thrilled to expand our commitment to supporting marketers' customer growth goals through Shopify Audiences.

Since Criteo entered the Shopify Plus Certified App Program last year, it’s never been easier for merchants to expand their reach, personalize customer experiences, acquire more high-intent buyers, and retain top customers. 

Together, Criteo and Shopify have been hard at work helping merchants grow their business, and the results speak for themselves. Criteo has seen consistent growth of users on the Criteo Sales Growth Ads app, built a self-service solution for Shopify merchants, and helped thousands of merchants exceed their performance objectives.

Now, we’re expanding our commitment to helping merchants achieve their customer growth goals even further with the launch of Shopify Audiences. Combined with Criteo’s Commerce Growth solutions, Shopify Audiences will now allow Shopify Plus merchants to deliver ads across the open web to the right shoppers with custom audience lists—powered by Shopify’s unique commerce insights.

“Shopify is thrilled to welcome Criteo as the first open web advertising partner to integrate with Shopify Audiences. We look forward to helping many merchants maximize their ad performance through our product integration,” shared David Wurtz, VP, Product at Shopify.

“We are delighted to be the first and only open-web advertising partner to integrate with Shopify Audiences to help merchants reach more high-intent consumers on Criteo,” noted Matthew Hogg, SVP, Partnerships at Criteo.

About Shopify Audiences

With Shopify Audiences, merchants are getting their ads in front of the right buyers using customer audience lists that are automatically created for their store, powered by Shopify’s unique commerce insights. Join the merchant-powered audience network, only available on Shopify, today:

  • Drive better ad performance. Leveraging custom audience lists generated by millions of commerce signals and algorithms that are constantly improving, you can connect with higher converting audiences and drive more conversions at a lower cost.
  • Reach relevant customers at scale: Grow your campaigns across multi-marketing channels with the largest reach, with a range of audiences that support every stage of the funnel, from awareness to conversion.

Find your next top customers today

To learn more about Shopify Audiences, request a demo and we’ll help you get started.

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