As we already know, shopping carts get abandoned all the time. For the most part, actually. The vast majority of shoppers (98%) will leave your site without buying anything at all. At least the first time they visit. Retargeting is one of best ways to re-engage shoppers who’ve left your website and remind them of the travel packages they were interested in to get them to complete a purchase.

At Criteo, the results our Travel retailers see speak for themselves. Our data is in and Criteo Dynamic Retargeting helps Travel retailers increase abandoned cart conversions, shopper time spent on site, and conversion rates across devices. That’s the power of retargeting. Take a look at our infographic below.

dynamic retargeting for travel

Betty Ho

Originally from Orange County, CA, Betty moved to New York in 2013 for a two-year creative writing program and never left. When not writing for Criteo Insights she can be found at a handful of $1 Oyster Happy Hours in Manhattan. She loves dogs but doesn’t have one.

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