Retail media is maturing, and that comes with some growing pains. Brands of every size are wrestling with the same challenges: platform fragmentation that makes it difficult to operate at scale, measurement complexity that leaves ROI questions unanswered, and the fatigue of managing campaigns across disconnected systems. Getting the most from retail media means solving these problems first.
Commerce Max was built to do just that. It streamlines campaign management, unifies fragmented data, and helps brands at every stage — from emerging challengers to established players — maximize their retail media investment without the complexity. Here’s how.
What’s standing between you and retail media ROI?
The explosive growth of retail media has led to a proliferation of networks, each with its own login, ad formats, and measurement standards. Managing these varied platforms has become a major headache for advertisers, causing significant platform fatigue and confusion around performance metrics.
According to eMarketer, lack of standardization across platforms is the single biggest retail media challenge, cited by 55% of US advertisers, followed closely by attribution to sales (48%) and timeliness of data and analytics (40%). The result: teams spending more time managing platforms than driving outcomes, and leadership demanding ROI proof that fragmented dashboards can’t easily provide.
Commerce Max addresses these pain points with a unified solution built for exactly this environment. Plan, buy, measure, and optimize campaigns across 225+ retailer partners — all from one central platform.
Spend more time selling products, less time juggling platforms
Scaling retail media efficiently is a challenge for any team, regardless of size. Commerce Max eliminates the operational drag of managing disconnected platforms by seamlessly integrating onsite and offsite campaigns across a network of leading retailers and publishers. No more hopping between disjointed dashboards, manually adjusting strategies retailer by retailer, or struggling to compare incompatible metrics. With Commerce Max, you can advertise products across multiple retailers effortlessly, saving you valuable time and effort.
Precision targeting means smarter spending
You’ve heard it before: marketing is about reaching the right shopper at the right time. Retail media is one of the few strategies that can actually deliver on that promise.
Commerce Max sponsored products leverage real-time shopper intent data and advanced AI-driven optimization to ensure your products appear exactly when and where they should. Powered by first-party data from 225+ leading retailers, Commerce Max dynamically targets shoppers based on actual browsing, searching, and buying behaviors. This means less guesswork, less wasted spend, and more conversions.
Transparency is no longer a luxury
Tired of guessing where your ad dollars went? Commerce Max’s closed-loop reporting connects the dots from ad exposure to product purchase. With full visibility into your campaign performance, you can finally understand what’s working, what’s not, and how to fix it.
With Commerce Max, you’ll get granular insights down to the SKU-level. This transparency lets you confidently prove ROI, adjust your strategies quickly, and maximize every ad dollar.
Going full funnel multiplies success
When people think of retail media, they think of bottom funnel sponsored product ads. These are highly effective at driving sales and ROAS. But with Commerce Max, retail media is capable of even more. By leveraging onsite display and onsite video ads, brands can reach shoppers earlier in their journey on a retailer’s website or app to influence the discovery and research process. Taking a full funnel approach like this can deliver big gains.
Our studies show that combining sponsored products with onsite display and onsite video increases conversion rates dramatically—up to 5.6 times higher compared to using sponsored products alone. The full funnel approach also delivers 5.6 times more new-to-brand customers. With Commerce Max, marketers can easily launch and manage full funnel commerce media strategies and have complete control over campaign execution and optimization.
Built to simplify your work
Commerce Max takes the guesswork out of reaching the right audience and crafting impactful ads. With powerful audience builders, you can tap into first-party retailer SKU-level intent and purchase data that’s refreshed daily—so your campaigns are always targeting the most relevant shoppers. Leverage both online and offline data to build customized audiences based on SKUs viewed, purchased, or added to cart when activating Onsite Display & Video or Offsite campaigns. Plus, with a variety of creative format options (including dynamic creatives), your brand’s message can engage shoppers wherever they are in the funnel .
And when it comes to optimizing your campaigns, Commerce Max’s AI optimization is like having a data-driven assistant working around the clock. Trained on shopping data for nearly two decades, the AI handles personalization, relevancy, and dynamic bidding, allowing your campaign to be optimized for every impression —without you having to lift a finger.
Trust and brand safety
With Commerce Max, brands get peace of mind through guaranteed brand safety—think third-party ad verification, default blocking of made-for-advertising sites, and keyword and category exclusions to keep ads in the right context. Plus, reporting transparency means you’ll know exactly where your ads show up and how they’re performing, with viewability metrics for onsite video and offsite baked right into the dashboard. And with targeting controls like inclusion/exclusion lists and predicted viewability thresholds, you’re always in the driver’s seat when it comes to campaign precision.
Commerce Max is also officially MRC Accredited for Clicks and Impressions for sponsored products and onsite display. The MRC certified that “The click & impression metrics in Commerce Max are standardized and adhere to rigorous quality standards.”
Real-world results speak louder
Still skeptical? Let’s talk numbers:
One leading art materials brand partnered with Commerce Max for sponsored products and onsite display campaigns at Michaels.com. The results were beyond impressive—a 926% increase in return on ad spend (ROAS), a 412% jump in sales, and over 125,000 impressions.
Commerce Max’s proven ability to blend multiple formats, such as sponsored products and onsite display, consistently delivers stronger outcomes than isolated tactics.
Commerce Max: Simpler, smarter retail media
You have a million things on your plate. Navigating retail media complexity shouldn’t be one of them. Whether you’re managing campaigns across three retailers or thirty, Commerce Max gives you the unified platform, AI-powered precision, and measurement clarity to drive success. This is the retail media platform built for how advertisers want to buy today.
Ready to simplify retail media? Commerce Max is waiting.
