Industry Reports

Digital Marketers

September 18, 2018

[ANALYST REPORT] IDC: Worldwide Digital Advertising Software Market Shares, 2017

On the 7thSeptember 2018, industry analyst Karsten Weide (@KarstenW) at IDC published a market share report titled Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Ad Tech Still a Fragmented Market (7-Sep-2017, DOC #US44240218).

Criteo is the market share leader.

See also our blog post on this report or check the fireside conversation between Karsten Weide / Programme Vice President Media & Entertainment, IDC and Jen Whelan / SVP Marketing, Criteo on future trends for AdTech.

On demand webinar: adtech trends fireside chat with Karsten Weide / IDC and Jen Whelan /SVP Marketing, Criteo


Selected insights from top industry watchers on the industry and Criteo. The opinions expressed by these independent industry analysts may differ from Criteo’s position and investor guidance. Criteo has secured distribution rights for the reports below. However, copyright and IP remains with the analyst firms. Citation usually requires express prior approval from these analyst firms.

For More Information Contact: Ludovic Leforestier, Criteo Influencer Relations,