As a marketer, one of your biggest challenges is re-engaging lapsed customers and bringing them back to buy. It’s not enough to rely on paid display or email campaigns, you need to reach outside of your retargeting cookie pool and leverage your CRM data.
That’s why Criteo is excited to showcase how Criteo Audience Match can help marketers bring back lapsed shoppers. In “Criteo Audience Match: Finding Your Next Best Customer”, you’ll learn: