Digital Marketers

May 1, 2018

Criteo Audience Match: Re-engage Your Customers and Increase Sales

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As a marketer, one of your biggest challenges is re-engaging lapsed customers and bringing them back to buy. It’s not enough to rely on paid display or email campaigns, you need to reach outside of your retargeting cookie pool and leverage your CRM data.

That’s why Criteo is excited to showcase how Criteo Audience Match can help marketers bring back lapsed shoppers. In “Criteo Audience Match: Finding Your Next Best Customer”, you’ll learn:

  • Why email and paid display aren’t enough
  • How the Criteo Shopper Graph helps unify the view of a shopper’s online journey
  • How Criteo Audience Match can be used across common scenarios