Digital Marketers

June 1, 2018

How to Measure Cross-Channel ROI

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So many channels. So little time. Especially when it comes to measuring results.

Even after all the tools and platforms, marketers still find it challenging to figure out how to track a shopper across channels. Social media and content marketing are especially hard hit, with more than half of marketers saying that finding ROI is a challenge.

So how can you really figure out ROI across each channel? And what’s the best to find out what works?

In the second webinar of our series, “How to Measure Cross-Channel ROI”, Jaysen Gillespie, VP, Head of Analytics & Data Science at Criteo teams up with Darren Moore, Product Marketing, Measurement Lead at LiveRamp to talk through all this and more.

You’ll learn:

  • The current landscape of cross-channel ROI
  • The right methodologies for tracking data
  • The tools you can use to help with cross-channel measurement