So many channels. So little time. Especially when it comes to measuring results.
Even after all the tools and platforms, marketers still find it challenging to figure out how to track a shopper across channels. Social media and content marketing are especially hard hit, with more than half of marketers saying that finding ROI is a challenge.
So how can you really figure out ROI across each channel? And what’s the best to find out what works?
In the second webinar of our series, “How to Measure Cross-Channel ROI”, Jaysen Gillespie, VP, Head of Analytics & Data Science at Criteo teams up with Darren Moore, Product Marketing, Measurement Lead at LiveRamp to talk through all this and more.