App Marketing Master Class 2020

Webinar Series: The 2020 Customer Journey

Take a guided tour of the new customer journey. In our three-part webinar series, learn how to influence consumers as they consider whether or not to buy from you.

Part 2: App Marketing Master Class 2020: How to Increase Sales & Build Brand Loyalty with Your App

In 2020, it’s not just about the install anymore.

Marketers want long-term value from their app. But the strategies to make that happen are different depending on your goals.

Watch our App Marketing Master Class 2020 webinar on demand to learn:

  • Commerce vs. loyalty apps: inside the customer journey
  • Trends for shopping, gaming, fitness, and more app verticals
  • Strategies to drive sales and build loyalty


Lucy Rogers
Senior Director of Global Partnerships Criteo
Eduardo Ronquillo Jr.
Technical Senior Account Manager Adjust

On Demand: 

Part 1: The Decision Crisis: How the 2020 Consumer Decides What to Buy​

With today’s abundance of choice, purchase decisions take longer and are more complicated than ever. How do you make sure consumers are looking at your brand and your products when they’re considering what to buy? Learn how to reach consumers in the consideration phase with the right campaign. Watch Now >>

Up Next: 

Part 3: Consideration 101: How to Build Your Traffic Campaign & Measure Results

Get a crash course in creating an effective consideration campaign with Criteo. Learn the right audiences to target and the best KPIs to gauge your success.