Webinar Series: The 2020 Customer Journey
Take a guided tour of the new customer journey. In our three-part webinar series, learn how to influence consumers as they consider whether or not to buy from you.
Part 1: The Decision Crisis: How the 2020 Consumer Decides What to Buy
Consumers are always shopping—but they’re not always buying.
With today’s abundance of choice, purchase decisions take longer and are more complicated than ever. How do you make sure consumers are looking at your brand and your products when they’re considering what to buy?
In our on-demand webinar The Decision Crisis: How the 2020 Consumer Decides What to Buy, Elena Gulotta, manager of account strategy at Criteo, explains how to reach consumers in the consideration phase with the right campaign.
- How long is the consideration phase today?
- Where do consumers go for information?
- How do marketers build effective consideration campaigns?
Part 2: App Marketing Master Class 2020: How to Increase Sales & Build Brand Loyalty with Your App
Your app users can be some of your most valuable customers. But how do you prevent your users from uninstalling? We’ll walk you through the app user journey and give you tactics for retaining more active users.
Part 3: Consideration 101: How to Build Your Traffic Campaign & Measure Results
Get a crash course in creating an effective consideration campaign with Criteo. Learn the right audiences to target and the best KPIs to gauge your success.