"People have psychologically gotten over the barrier that says, ‘Mobile isn’t for buying,’” says Jaysen Gillespie, VP, analytics, insights & data science.
Jaysen Gillespie, vice president, analytics, insights and data science, Criteo tells MediaPost, “Now more than ever, it’s critical that retail marketers maximize spend on the right channels, with a true understanding of their customer’s shopping journey across multiple devices."
Data found in Criteo's State of Cross Device Report "suggests that the oft-cited notion that smartphones are for research, desktops for purchases, could be changing."
In a byline, Miriam Newton, VP of product marketing at Criteo writes, "Understanding the role each device plays is crucial in accurately planning marketing strategy."
Criteo's Q4 2015 Mobile Commerce Report was cited in an article by Ian Naylor, founder & CEO of AppInstitute
Criteo's State of Cross Device Report proves that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
Amanda Wilson, VP of Global Marketing at MobileBridge, mentioned Criteo's in her byline for Customer Think.
Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and that they might be misattributing up to 31% of transactions.
NEW YORK – February 28, 2017 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced its State of Cross-Device Commerce Report for the second half of 2016. The analysis reveals insights into consumer shopping habits and forecasts predictions for cross-device commerce across the globe.
CDC: Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey.