Findings Underscore the Importance Retailers Must Place on App Promotion to Drive Awareness and Adoption Ahead of the Critical Holiday Season
NEW YORK—September 20, 2018—Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today released its second Global Commerce Review of the year with data gathered during the second quarter of 2018. The report analyzed browsing and purchasing data from over 5,000 retailers in more than 80 countries and found that shoppers continue to embrace mobile web and smartphone app technology for purchases, especially among pure-play online retailers.
“Retailers around the world are continuing to see shopper preferences shift as they become more reliant on the convenience and personalization that in-app commerce experiences can offer,” said Jonathan Opdyke, Chief Strategy Officer, Criteo. “Yet as in-app sales rise, it’s imperative for retailers to understand that simply launching an app does not necessarily mean that it is going to yield immediate returns. Our Q2 Global Commerce Review found a strong correlation between in-app transaction growth and retailers that develop and commit to an ongoing shopping app promotion strategy.”
The top three key takeaways from Criteo’s Q2 Global Commerce Review include:
The Q2 Global Commerce Review serves as a powerful benchmarking tool for marketers as they navigate shopper behaviors across desktop, mobile web and apps. To further enhance how the second quarter data can be turned into actionable insights in advance of the holiday shopping season, Criteo has also launched its Seasonal Sales Dashboard. The free online tool empowers retailers to analyze how shoppers behaved globally during the 2017 holiday push. The interactive tool is powered by 1 billion transactions from 2,500 retailers in 16 countries. Users can drill down into the data set and sort by country, retail category and date ranges between November 1, 2017 and December 31, 2017, accessing insights into trends across the entire 2017 Holiday season.
“With just over 100 shopping days until Christmas, retailers need to understand the nuanced browsing and purchasing patterns of their primary customers on mobile in order to market mobile web and in-app experiences that will truly move the needle later this year, especially on Black Friday and Cyber Monday,” said Jaysen Gillespie, Vice President and Head of Analytics and Data Science, Criteo. “We are confident that marketers will benefit from Criteo’s Seasonal Sales Dashboard given the granularity of the data and the lead time they still have to adjust mobile strategies before the shopping season truly gets started.”
Additional Q2 Global Commerce Review research highlights:
Online-Only Retailers Continue to Outpace Traditional Retailers (When Both Promote Shopping Apps)
For a complete look at the Global Commerce Review, view the report at https://www.criteo.com/insights/global-commerce-review-united-states-q2-2018/
Q2 Global Commerce Review Methodology
The Global Commerce Review analyzed individual browsing and purchasing data from over 5,000 retailers, in more than 80 countries, during the second quarter of 2018.
Criteo Seasonal Sales Dashboard Methodology
The dashboard analyzes daily traffic and sales data from more than 2,500 retail advertisers in 16 countries, accounting for more than 1 billion transactions in the fourth quarter of 2017. The most granular data points are always backed by verified data from at least 10 retailers. Indexed traffic and sales data is compared to average in October 2017. Share of traffic and sales by device does not include applications.
Interactive Global Map
To view an interactive world map featuring a global snapshot of aggregate regional data, please visit: https://www.criteo.com/insights/global-commerce-review-map/