- Whatever you think you know about marketing apparel and accessories online, now’s the time to throw it out. The growth of omnichannel shopping — especially by millennials and Gen X — is just one of the many signs that consumer behavior regarding clothing ecommerce has radically evolved. Luckily this shift has also produced new and […]
https://www.criteo.com/blog/forget-everything-know-marketing-apparel-online/
- Online ads are sold under a few basic pricing models. The most popular ones are CPM and CPC. And the never-ending question is “Which one to use?”. Before answering that question, you need to understand the difference. If you’re looking for what differentiates CMPs vs CPCs, you’ve come to the right place. CPM Definition: CPM […]
- eGrocery penetration is expected to grow dramatically in the next few years, driven by the ease and practicality of purchasing groceries with a few simple clicks rather than a weekly schlep to the local megamart. Our newest report shows that the old rules of grocery just don’t apply, and neither do assumptions about who’s […]
https://www.criteo.com/blog/dollars-donuts-egrocery-trends-predictions/
- The Criteo team was out in full force for ShopTalk, an annual event that focuses on the latest trends in retail and ecommerce. From new technologies to changes in consumer expectations, retailers, brands, startups, tech companies, investors, and analysts came together to discuss the rapid evolution of how today’s consumers are discovering, shopping, and […]
https://www.criteo.com/blog/shoptalk-3-lessons-learned-next-gen-commerce-event/
- We look forward to our time at eTail West every year. This event brings together over 1200 retailers from 600 different retail companies to discuss the future of ecommerce and how retailers can take advantage of the latest technologies and innovations. Criteo’s VP, Head of Data Science and Analytics, Jaysen Gillespie took the stage […]
https://www.criteo.com/blog/tales-etail-west-retailers-can-capitalize-convenience-trends/
- Mobile is simply one part of a single, cross-device shopping experience that reflects a customer’s personal preferences. Shoppers expect brand interaction that’s individually tailored to them rather than to the device they happen to be using, regardless of the retail category or country they’re in. So how can you use this user-centric mindset to […]
https://www.criteo.com/blog/need-know-cross-device-commerce-around-world/
- In the fast moving world of ecommerce, establishing trends or truths is a tricky business. New data featured in our State of Cross-Device Commerce Report proves that purchasing patterns are complex. What does this mean for your existing mCommerce strategies? And how can you capitalize on this shift in shopper behavior to get ahead? Cross-device is […]
https://www.criteo.com/blog/capitalize-cross-device-commerce/
- For retailers, the post-holiday winter months can be a drag, but with the right data and preparation, Valentine’s Day can infuse sales — in-store, but also increasingly online nowadays — with some much-needed energy. How did consumers say “be mine” this year? Our Valentine’s Day trends report analyzes millions of searches performed across dozens of […]
https://www.criteo.com/blog/search-trends-perfect-valentines-day-gift/
- Happy Valentine’s Day week! It’s been a whirlwind 2017 so far — the U.S. has a new president, the Patriots became record-crushing Super Bowl champs, and Adele and Beyonce continue to reign the Grammys. How goes the world of digital marketing? Here’s your weekly round-up of Criteo in the news for the week of […]
