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3 Reasons Why Marketers Need a Killer Omnichannel Strategy in 2020

March 10, 2020 - According to Statista, in 2019, ecommerce sales accounted for just over 14% of all retail sales worldwide. That means that nearly 86% of all retail sales still happened offline.

https://www.criteo.com/blog/omnichannel-strategy-2020/

It’s the end of the third-party cookie world (and we feel fine)

February 10, 2020 - “That’s great, it starts with an earthquake.” – REM Ever since Google announced that it would deprecate third-party cookies within Chrome in two years’ time, I’ve had REM’s apocalyptic-themed hit “It’s the End of the World as We Know It” running through my head. Not because I truly think the end is near, but […]

https://www.criteo.com/blog/its-the-end-of-the-third-party-cookie-world-and-we-feel-fine/

The 7 Biggest Digital Advertising Trends to Watch in 2020

February 5, 2020 - We recently surveyed 1000+ US consumers to understand how they discover, browse, and buy, and why it marks a big change in what companies need to think about when it comes to advertising in the next decade.

https://www.criteo.com/blog/top-advertising-trends-2020/

New Year Shopping Trends: The Psychology of Winter Sales

January 10, 2020 - When the clock hits midnight on January 1 and rings in the New Year, it isn’t just the year on the calendar that changes. Consumer psychology shifts, too. New Year shopping trends are a distinct period of winter sales. People stop thinking about getting gifts for others and start to think about how they can […]

https://www.criteo.com/blog/new-year-winter-sales/

2020 Consumers Are Detectives, Here’s Why

January 7, 2020 - Here at Criteo, we’re constantly analyzing our data and conducting new research to understand what consumers are thinking about when they’re shopping – and how they discover and research new products across about both digital and physical channels.

https://www.criteo.com/blog/shopper-story-2020/

The Season of Opportunity: 8 Holidays Every EMEA Marketer Should Know

October 30, 2019 - When we think about Q4, marketers usually start by planning for Christmas itself. But Europe, with all its diverse cultures and people, has many other holidays that are celebrated across the continent. In the United Kingdom, 6 November is marked by the Oxford Street Christmas Lights. In Sweden, there’s Luciafest on 13 December, where […]

https://www.criteo.com/blog/the-season-of-opportunity-8-holidays-every-emea-marketer-should-know/

Criteo Fall Release Updates: Increased Control, New Audiences, and More

October 29, 2019 - Today, we’re thrilled to announce Criteo’s Fall 2019 product updates are available to customers globally!

https://www.criteo.com/blog/criteo-fall-2019-product-updates/

Criteo Receives Two Awards from the AppsFlyer Performance Index 2018

April 8, 2019 - We’re excited to announce that Criteo was recognized by the AppsFlyer Performance Index, a report that offers app marketers the most comprehensive report card on mobile media performance during the second half of 2018. Criteo was recognized as a top-ranked media source, ranking #2 globally for retargeting in the non-gaming category. We were also awarded […]

https://www.criteo.com/blog/criteo-receives-two-awards-from-the-appsflyer-performance-index-2018/

The UK Ad-Tech Market in Focus

February 28, 2019 - Online is the largest and fastest growing ad spend category in Europe. In the UK, online ad spend is the only category seeing double-digit growth. That’s a lot of brands and retailers putting a lot of money towards digital marketing.

https://www.criteo.com/blog/uk-ad-tech-market-2019/

The French Ad-Tech Market in Focus

February 21, 2019 - Today’s world is digital-first. Many people already have multiple devices, and are connected 24 hours a day, seven days a week. You might think it would be easy for advertisers to reach their target consumers, but ad tech has never been more complicated.

https://www.criteo.com/blog/french-ad-tech-market-2019/

The German Ad-Tech Market in Focus

February 14, 2019 - The results are in: Online accounts for 34% of global ad spend and is the fastest growing channel. And the German ad-tech market is growing fast.

https://www.criteo.com/blog/german-ad-tech-market-2019/

5 Big Trends We Predicted That Came True in 2018

January 10, 2019 - As 2019 gets into full swing, we wanted to look back at the commerce and marketing trends we predicted for 2018, and then see what actually happened. From more voice-enabled purchasing and major acquisitions, to the rise of social media and video marketing, last year the retail industry experienced a number of disruptive changes.

https://www.criteo.com/blog/consumer-trends-2019/

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