- Welcome to Built Different, a new blog series that spotlights Commerce Audiences and explains how agency buyers can plug enterprise-grade shopper intelligence into the DSPs they already use – no jumping through hoops required. Programmatic dollars keep ballooning, but nearly half of them are still squeezed through one door. Google DV360 alone pushes 42% of […]
https://www.criteo.com/blog/built-different-commerce-affinity-audiences/
Sherry Smith is President of Retail Media at Criteo, where she leads the company’s global retail media strategy, advancing scalable monetization solutions powered by AI-driven technology. A true pioneer in retail media, she joined Criteo in June 2020 after serving as Chief Executive Officer of Triad Retail Media, GroupM’s retail media specialist company. Since then, she’s […]
- In 2025, electronics shoppers are confident, calculated, and more brand-fluid than ever. And they’re putting that intent into action: Global consumer electronics sales were up 15% year-over-year in Q2, according to data across thousands of Criteo partners. Backed by a global survey of over 14,000 shoppers and extensive retailer and brand data, our Global […]
https://www.criteo.com/blog/trends-to-spark-smarter-consumer-electronics-campaigns/
–
- In today’s crowded digital marketplace, brands are fighting for attention at every scroll, swipe, and click. For mid- and long-tail brands exploring retail media, the challenge is clear: how do you stand out when thousands of competitors are vying for the same shopper’s attention, often on the same page? The answer lies in a format […]
https://www.criteo.com/blog/how-onsite-video-captures-attention-and-converts-shoppers/
- It feels like you can’t open LinkedIn these days without tripping over another “revolutionary” AI tool. Feels exciting, sure, but also a little like being handed the keys to a space shuttle without an instruction manual. Do you hit the big red button or watch it collect dust while your competition takes off? When it […]
Data & Insights to Know and Share
