- Today’s marketers are under constant pressure to go bigger and reach further. But simply casting a wider net won’t necessarily reel in more revenue. Particularly within the limitations of walled gardens, the path to real performance gains can be tricky. To effectively scale your ads, you need smart, targeted strategies that deliver tangible returns. Let’s […]
https://www.criteo.com/blog/spend-less-perform-more-with-smarter-scaling/
- Since joining Criteo as CMO five years ago, I’ve been continually inspired by our team’s passion and commitment to solving the adtech industry’s most complex challenges—not just because it’s hard, but because solving them unlocks real value for our clients and the broader ecosystem. Over the years, I’ve also had the privilege of hearing directly […]
https://www.criteo.com/blog/for-the-love-of-commerce-why-were-evolving-our-brand/
- Programmatic is changing. Again. This time, it’s a tectonic shift that many saw coming, but few were prepared to act on. Regulators have finally put vertically integrated ad tech stacks under the microscope, and the supply chain is rapidly adapting. For agencies and advertisers alike, that means hope for something better. A landmark […]
https://www.criteo.com/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps/
- I still remember the heat of the conference room at [x+1], one of the world’s first marketing technology companies. A chandelier of 200 incandescent bulbs hung at uneven lengths from the ceiling—beautiful, chaotic, and unrelentingly hot. That was programmatic in 2008. I’d just swapped a safe consulting gig for the wild idea that media could […]
https://www.criteo.com/blog/my-take-differentiation-thy-name-is-commerce/
- Retail media can sometimes feel like a gated community for small and mid-size brands. You’ve got your limited budget, a small (but mighty) team, and the big guys are always grabbing the prime spots. Add in the fragmented platforms, differing standards, and a sea of competition, and it’s easy to feel like you’re stuck on […]
- Even when financial uncertainty and global newsfeeds buzz with tension, one thing is clear: Travel demand is still standing strong. But the way people travel and what they expect along the way is shifting fast. The Spring 2025 Travel Pulse reveals that travelers are becoming more price-conscious. They’re navigating financial fluctuations with a mix of […]
https://www.criteo.com/blog/how-cost-conscious-travelers-are-reshaping-travel/
Data & Insights to Know and Share
