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10 commerce media truths: The principles behind digital advertising’s hottest opportunity 

- What’s in a name? Quite a bit actually. The ad industry has been hearing a lot about commerce media, but what does it really mean? What distinguishes it from retail media? Most importantly: Why should brands, agencies, retailers, and publishers care? Let’s start with the definition: 

https://www.criteo.com/blog/10-commerce-media-truths/

The state of retail media today: How does your maturity level compare?

- In terms of retail media are you keeping pace with your cohort? What should you be investing in this year? What should you expect from your technology partners? For answers to these questions and more, we surveyed retailers, brands, and agencies to understand the state of retail media for each player in the ecosystem, in […]

https://www.criteo.com/blog/the-state-of-retail-media-today-how-does-your-maturity-level-compare/