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What brands, retailers, and publishers have to say about the cookieless future

- In January, Google deprecated third-party cookies for 1% of Chrome traffic. Because Google Chrome represents 63% of open internet traffic, this brings a heightened sense of urgency to the marketplace to shift to viable alternatives to third-party cookies. It’s important to note that the full deprecation of third-party cookies on Chrome depends upon a 5-month […]

https://www.criteo.com/blog/what-brands-retailers-and-publishers-have-to-say-about-the-cookieless-future/

Brands have big plans for retail media growth. Here’s their wish list for 2024 and beyond.

- Retail media and the larger world of commerce media, with its first-party data-based targeting and closed-loop reporting, has been a game-changer for brands. Though it’s got a few years under its belt, it’s still in its infancy and full of untapped potential. As the demand side of the ecosystem, brands hold a lot of sway […]

https://www.criteo.com/blog/brands-wish-list-for-retail-media-growth/

How Criteo Is Playing Within Google’s Privacy Sandbox

https://www.marketingbrew.com/stories/2024/02/21/criteo-google-privacy-sandbox-strategy

How the Death of Third-Party Cookies Could Grow Google’s Advertising Empire

https://www.wbur.org/onpoint/2024/02/12/how-the-death-of-third-party-cookies-could-grow-googles-advertising-empire

Super Bowl Ads Aren’t Just on TV. They’re in the Supermarket.

https://www.barrons.com/articles/super-bowl-ads-amazon-instacart-walmart-retail-platforms-254947c5