BBM

Challenge

As one of the largest social mobile networks in the world, and by far the largest in Indonesia, BBM boasts 63 million monthly active users, who together send about 17 billion messages per day. But with the bulk of their revenue coming from advertising—and their ad requests topping 2 billion daily—they needed sharper, more accurate insights into those users’ customer journey, in order to provide advertisers with more effective information and users with a more relevant ad experience. They also needed to be able to do so quickly, in order to stay competitive in the fast-paced mobile messaging market.