As one of the largest social mobile networks in the world, and by far the largest in Indonesia, BBM boasts 63 million monthly active users, who together send about 17 billion messages per day. But with the bulk of their revenue coming from advertising—and their ad requests topping 2 billion daily—they needed sharper, more accurate insights into those users’ customer journey, in order to provide advertisers with more effective information and users with a more relevant ad experience. They also needed to be able to do so quickly, in order to stay competitive in the fast-paced mobile messaging market.
By partnering with Criteo, BBM was able to apply Criteo’s cutting-edge retargeting technology and crucial customer insight data to optimize their inventory pricing. The alliance gave them access to Criteo’s premium advertiser network while helping them monetize the right impressions at the right value.
In just 12 months with Criteo, BBM was able to:
Overall CTR
Daily revenue increase
CTR for retail-related ads
387 Park Ave South, 12th Floor,
New York, NY 10016
Telephone: +1 646 410 0400
Fax: +1 646 410 0234
32 Rue Blanche,
75009 Paris, France
Telephone: +33 1 40 40 22 90
Fax: +33 1 40 40 22 30
We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
