Bemol increases return on ad spend with Automated Bidding
When it comes to shoes that offer both quality and comfort, Doctor Shoes Antistaffa has made quite a name for itself in its native Brazil. It helps that the brand has over 25 years of experience in creating fine footwear, and is located in Franca, the national capital of leather shoes.
Doctor Shoes Antistaffa’s CEO and Head of eCommerce, Guilherme Donadeli, explains what makes the brand so special: “We only use noble and high-quality raw materials with exclusive comfort technologies, prioritizing the manufacturing of men’s and women’s shoes with handcrafted labor that values and respects our community and our artisans.”
In order to increase its online audiences as well as onsite sales, Doctor Shoes Antistaffa focused on streamlining their digital advertising efforts to be as efficient and effective as possible.
Doctor Shoes Antistaffa has partnered with Criteo for over five years to drive lower-funnel marketing goals through conversion-focused dynamic ads. These campaigns generated high performance, but there was opportunity to further increase effectiveness by reducing manual work with Criteo’s automated bidding tool.
This tool automatically maintains steady pacing and ROI while continuously growing the number of sales—all while maintaining a stable cost of sale (COS). This efficiency allowed Doctor Shoes Antistaffa and Criteo to have more time dedicated to building strategy rather than focusing on campaign maintenance.
The automated bidding tool created immediate value for Doctor Shoes Antistaffa. Donadeli explains, “The attention and partnership of the team [and its willingness] to listen and understand the needs of the operation helped [identify] the ideal solutions for our company.”
And it’s something that Doctor Shoes Antistaffa wants to continue as it expands into new markets. Donadeli details, “Through our relationship and monthly plans we are achieving our profitability and ROI goals aligned with sustainable growth while planning for the future. [We are] aiming to [be] one of the main brands of comfortable Brazilian shoes, with plans to expand to other markets.”
Donadeli goes on to say “Criteo’s automated bidding tool has helped us daily to achieve our goals and plans to support Doctor Shoes Antistaffa in the Brazilian digital market.”
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