Edmunds drives more leads for dealers with Criteo Dynamic Retargeting

Solution

Criteo helped Edmunds deliver more impressions, more leads, and more sales. Edmunds evaluated two retargeting providers and chose Criteo Dynamic Retargeting because of its ease of implementation, CPC (Cost Per Click) pricing, and strong relationships with key publishers. Launching the retargeting campaign was as simple as adding tags and setting up feeds, and Criteo’s team provided invaluable support and creative resources to the small in-house group that Edmunds had dedicated to this effort.

How Edmunds made their dealers smile with Criteo Dynamic Retargeting:

• Highly personalized ads showed cars that a shopper was most likely to be interested in, when they were most likely to buy.
• Advanced bidding technology focused bids on those who were most likely to convert.
• Campaigns were continuously optimized to remove ineffective placements and focus on high-potential shoppers based on conversions, not just clicks.