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Challenge

A leading car information and shopping platform, Edmunds has been helping car shoppers find their perfect car for more than 50 years. Recently, it began offering a subscription service for auto dealers that delivers them leads and serves up display ads on publisher sites. When Edmunds discovered that the dealers were dissatisfied with the amount and quality of leads that were being generated from this program, they went on a search for a retargeting solution that would improve both performance and dealer satisfaction.

Solution

Criteo helped Edmunds deliver more impressions, more leads, and more sales. Edmunds evaluated two retargeting providers and chose Criteo Dynamic Retargeting because of its ease of implementation, CPC (Cost Per Click) pricing, and strong relationships with key publishers. Launching the retargeting campaign was as simple as adding tags and setting up feeds, and Criteo’s team provided invaluable support and creative resources to the small in-house group that Edmunds had dedicated to this effort.

How Edmunds made their dealers smile with Criteo Dynamic Retargeting:

  • Highly personalized ads showed cars that a shopper was most likely to be interested in, when they were most likely to buy.
  • Advanced bidding technology focused bids on those who were most likely to convert.
  • Campaigns were continuously optimized to remove ineffective placements and focus on high-potential shoppers based on conversions, not just clicks.

Outcome

Criteo Dynamic Retargeting exceeded Edmunds’s expectations, delivering:

  • +300% ROI
  • 25% increase in leads month over month
  • 22% increase in impressions month over month
  • 19% increase in sales month over month

“Performance is really good — it’s better than other remarketing campaigns that I have seen in the past.”
– Harish Mohan, Director, Head of Digital Marketing, Edmunds

These stats define month over month increases as being measured within the Criteo campaign only.

+300%

ROI

25%

Increase in leads month over month

22%

Increase in impressions month over month

19%

Increase in sales month over month