Electrolux | Criteo Success Story

Challenge

Electrolux, a home appliance manufacturer across multiple categories from Kitchen to Laundry, wanted an advertising solution that would allow them to increase visibility for their new products and technologies, to drive awareness and strong sales. Ease of campaign management and optimization were critical given the range of the products in the Electrolux portfolio, which includes cooktops, dryers, dishwashers and ovens.

Solution

Criteo Sponsored Products allowed Electrolux to target high-intent shoppers across a network of retail sites via targeted product ads. Sponsored Products ads, which are native product ads seamless to the retail site and shopper journey, use machine learning to deliver the right ad to the right shopper to maximize sales.

From the beginning, Electrolux saw strong and improving results with Sponsored Products. The company began to incorporate learnings from initial campaigns into ongoing campaign management, adjusting product emphasis, spending levels and placement types across product lines. Thanks to these optimizations, ROAS continued to climb, generating improving sales returns.

How Electrolux got cooking with Criteo Sponsored Products:

Relevant Advertising: Product ads are served to relevant shoppers on ecommerce sites, driving sales for brands.
SKU-level Attribution: Leveraging first-party point-of-sale data, brands can connect advertising to actual SKU-level sales outcomes across retailers, devices and channels.
Unprecedented Scale: Criteo Sponsored Products serves more than 70 retail sites, with more added every month.
Actionable Insights: Criteo provides key insights into marketing performance across retailers to help brands confidently re-invest in winning media strategies.

Outcome

With Criteo Sponsored Products, Electrolux achieved:

+19.1% share of category sales revenue

30% of shoppers traded-up to a premium-priced Electrolux product

“Criteo Sponsored Products allows us to achieve multiple goals with just one technology solution. We’re incredibly impressed with their ability to track and maximize conversion throughout the consumer shopping journey, and have built learnings from our Criteo campaigns into all elements of our marketing mix.”

– Carole Ginda, Head of Digital Marketing France, Electrolux