Modanisa expands their audience base with Contextual Targeting
From the time that their business was founded in the ’90s through today, children’s clothing retailer, Endo.pl, has inspired customers with their distinctive designs — including bright colors, eye-catching graphics by local Polish artists, and fun quotes. Endo.pl prides themselves on having a close, collaborative relationship with their customers, encouraging them to share feedback on new designs and collections.
Endo’s Ecommerce Director, Paweł Kielak says they aim to go beyond providing clothes for everyday use by boosting creativity and encouraging their customers to “explore the world, together, hand-in-hand, with the most important people in their lives – their children.”
After having transformed their business to online-only several years ago, Endo.pl partnered with Criteo to reach more customers with relevant digital advertising.
To increase visibility with their highest-value prospects on the open internet, Criteo created a campaign for Endo.pl focused on driving new traffic to their site. In this campaign, Criteo created audience segments that were similar to Endo.pl’s existing customers using their massive shopper dataset and advanced AI to reach their most valuable prospects.
And Endo.pl believes in speaking to customers wherever they are in their purchase journeys. Kielak says, “We believe we should focus on blending reach and quality in terms of targeted advertising, in order to build what is extremely important in this field – brand awareness.”
He elaborates, “This is what drives customers to consider making a purchase and then to actually convert. It is a process consisting of particular steps, none of which should be omitted.”
Endo.pl continues to look for new ways to reach new customers and engage with existing customers online and will continue to explore those paths with Criteo.
Kielak says, “We count on the long-standing experience of Criteo, general market knowledge and useful tools such as the analytics dashboard that help us draw accurate conclusions in terms of our business performance.”
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