Since 1966, the family-owned Fitzgerald Auto Mall has served countless customers in its 20 locations across Maryland, Pennsylvania, and Florida, as well as online. Now, the dealership’s web team needed to find a digital marketing platform solution that would be more cost-effective than the one they were currently using. They hoped to decrease their cost per click (CPCs) and cost per lead (CPLs), while also boosting traffic to the site’s vehicle detail pages (VDPs).
Fitzgerald partnered with Criteo to recapture FitzMall.com visitors who left the site without submitting a lead form. Using Criteo Dynamic Retargeting, they were able to re-engage those shoppers with personalized, dynamic Facebook ads delivered at just the right time.
How Fitzgerald Auto Mall improved their Facebook advertising with Criteo Dynamic Retargeting:
Compared to the previous platforms Fitzgerald’s digital media team had been using, Facebook ads powered by Criteo Dynamic Retargeting produced:
CPC (cost per click)
Cost per page view (vehicle detail pages)
CPL (cost per lead)