Fitzgerald Auto Mall used Criteo Dynamic Retargeting to re-engage visitors leaving their site, boost traffic to specific page types, and shrink their CPC by 51%.

Solution

Fitzgerald partnered with Criteo to recapture FitzMall.com visitors who left the site without submitting a lead form. Using Criteo Dynamic Retargeting, they were able to re-engage those shoppers with personalized, dynamic Facebook ads delivered at just the right time.

How Fitzgerald Auto Mall improved their Facebook advertising with Criteo Dynamic Retargeting:

• Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
• Ads were focused on those who were most likely to convert by accurately predicting purchase intent, using an anonymous cross-device understanding of each shopper’s behavior across all devices, browsers and apps.
• Campaigns were continuously optimized to remove ineffective placements and focus on high-potential shoppers based on conversions, not just clicks.
• Machine-learning technology worked continuously to improve the campaign’s performance.